Why I Created Jæy

I created Jaey because there was a moment I kept missing in my own life —

a moment to simply stop and breathe.

Between work, stress, and everyday noise, I often felt like my body was rushing faster than my mind could follow. I didn’t need a big ritual or a long routine. I just needed something small that helped me slow down… even if only for a few seconds.

That’s where the idea for Jaey began.

A product that isn’t about perfection or self-optimization.

Not about healing or spirituality.

Just a clear, simple way to take a breath you control.

Jaey Breathe is a botanical roll-on developed in Austria, made for those in-between moments — the ones where everything feels a little too much, and you need a quiet pause to reset.

It’s my way of creating something gentle, physical, and real.

A reminder you can carry with you.

A way to say: “One breath is enough.”

Roll. Breathe. Reset.

That’s why I created Jaey.

And I hope it gives you the same small moment of calm it gives me.

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